Archive for the ‘What is RIGHT NOW’ Category

A Study of Brand Engineering


Study of Brand Engineering article, May edition of GCI Magazine.
By Remyi Fredson-Cole (Co-Founder and President of EDIA Cosmetics For Hair)

GCI magazine is the business information resource for marketers, brand managers, manufacturers and executives in the global beauty industry. Industry professionals look to GCI for the strategies, trends, analyses and market data that translate into brand impact.

EDIA Cosmetics For Hair’s Executive Creative Director DJ Riggs is a Finalist in the North American Hairstyling Awards (NAHA)

EDIA continues to push the envelope creating trends in personal care hair products and hairstyling under the creative direction of DJ Riggs. To that end EDIA’s Executive Creative Director is a finalist in NAHA category:

  • Hairstylist of the Year (Creative Director DJ Riggs)
  • The North American Hairstyling Awards are the pinnacle industry recognition for hair dressing. The timing of this exemplifies the focus and market understanding EDIA has for its consumer direction of its capsule collection line of hairstyling products. Team EDIA will be exhibiting in Pavilion A: Emerging Beauty section at COSMOPROF North America Las Vegas July 22nd-tho booth A27401.


    ABOUT EDIA Cosmetics For Hair: A capsule collection line of hair styling products debuting Still Life Molding Wax, Liquid Light Serum Hair + Skin, Serene Moisturizing Paste, Brilliance Spray Mist. Our line of styling products are designed for the on-the-go consumer with chic, fashion forward and environmentally conscious appeal. EDIA is also proud member of ICMAD (Independent Cosmetics Manufacturers & Distributors); recognized as a Cosmetics Innovator by ICMAD and Green Packaging Honorable Mention by ELLE Magazine. EDIA Cosmetics For Hair Manufacturing Company, a Texas based corporation founded in 2010 by Remyi Fredson-Cole and DJ Riggs. For more information please visit or call 866-499-3342 (EDIAPRO).

    EDIA Sponsoring 2nd Annual Correspondents Holiday Ball

    EDIA Cosmetics For Hair in conjunction with Two Point OH! LA will be co-sponsoring the 2nd Annual SNOWBALL for bloggers and related press @ the PALIHOUSE, West Hollywood Los Angeles. EDIA’s Executive Team DJ Riggs and Remyi Cole along with Brand Ambassadors from the SoCal area will be in attendance. During the day bloggers and related media will be able to experience the brand intimately at the official EDIA COSMETICS FOR HAIR Styling Suite. Where each attendee will receive a 30 Minute styling at the hands of Executive Creative Director DJ Riggs and Celebrity Stylists.
    Text EDIAPRO to 64842 to receive discount code for this event and other special offers.

    EDIA…Creating an Online Beauty Experience About Your LOOK

    Remyi Cole, DJ Riggs and the EDIA team is looking to push the envelope with a capsule collection of styling products and captivating looks that are on trend. Giving you an online destination site with:

  • Everyday and Fashion Night Out “how to” Video’s
  • Easy and Secure Shopping experience for styling products to create the look which makes you look so fab!
  • With the unique chance to DISCOVER the beauty industry from the inside.
  • Check out a draft version of our new homepage to see the exciting direction EDIA Cosmetics For Hair is going!

    We have real EDIA Exclusive benefits that will be sent DM for our @followedia and EDIA C.F.H. on Fb community. So keep following for details.

    EDIA’s Executive Creative Director fashion highlighted on Canadian Tux @Gen_art

    The scene: GenArt Fashion Show, LA Fashion Week. The place: Vibiana

    While the executive team and industry friends of EDIA where rubbing elbows with West Coast’s Fashion+Entertainment industry elite. DJ Riggs dope denim styles at Gen Art’s Fresh Faces in Fashion was taken notice by Canadian Tux. Check out their post @ Canadian Tux

    @Gen_art in @LAFASHIONWEEK on @canadiantux site

    Collaborative show feat. Designer Furne One





    @BubblefishMedia put on StyleFashion for LA nice one!
    @followedia @DjRiGGs @me_atlarge

    Collaboration @ Fred Segal + Mauro’s



    Vintage Clapton GUITAR from CREAM ERA

    Collaboration at La Esquina


    Cool biking

    EDIA Matte Black meets 2012 Matte Black Camaro

    The Matte Attack

    The styling of the matte black series of cars in the auto industry is taking off. Imagine a beautiful couple cruising the strip as they pull up to the valet. As you grab your Still Life Molding Wax Matte Black compact case and drop it in your clutch. Off into the night full of Chardonnay + Jack & Coke.

    EDIA Cosmetics For Hair Sneak Peek of the Still Life Molding Wax

    Still Life Molding Wax

    EDIA Compact Case

    Still Life Reflected
    Still Life Molding Wax Compact Case w/ Mirror

    Available Winter 2011 @ EDIAPRO.COM online store and beauty retailers.

    Return top