- January 28th, 2014
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Archive for the ‘Life. Style. behind the Light’ Category
Team EDIA had the opportunity to share our hair styling product line with the brand managers of Mama Mio, fit skin for life at Cosmoprof North America in Las Vegas, Nevada. Products mentioned in the testimonial are the Still Life Molding Wax and Serene Moisturizing Paste cocktailed to hold her look. Tweet us at @followedia or post a question on EDIA’s FB page for hair styling tips.
This moment in time was caught in Still Life. http://ow.ly/1OniB9 enter #DiscoverEDIA 4 10% off
Thanks to Beatrice De Alba and her management for stopping by to visit with Team EDIA. We are excited to forge a developing relationship and aligning EDIA Cosmetics For Hair styling products for her feature film and television production work.
Please visit the link to see Beatrice’s film credits to date:
@fashion_engine: @FOLLOWEDIA Thanks for making the best hair products on the planet! We wish you guys could stay for the #SwapandShop event @Space15Twenty!
So I land in LA to meet with local bloggers and social medialites to share our product story and the Discover EDIA experience with them. Kelsi Smith is the founder of the group dubbed Two Point Oh! LA. She has a bit of an English accent I believe. Wasn’t too sure of the particulars of the event going in but I love LA so I had the team go for it. The Styling Suite…… the #Snowball party……Jacks and Coke and Chardonnay….
Day 3: It never rains in Southern California
Spent some time with family….getting gifts for my aunt, uncles, grandma and cousins before rushing over to my 2:30 meeting with Karen of Fred Segals. Running late cause I’m distracted on the phone while at Ralph’s buying a gift card for my cousin who attends San Fran U in her junior year….holiday shopping gotta love it!
So I scramble in the freaking cold rain headed up La Cienga Blvd. While talking with our OC brand ambassador Jason regarding market prep plans for The OC/San Diego area and storyboarding scenarios we need to shell out. Not realizing my gps had spazzed out on me and was taking me to the Beverly Center which was up the way from where I needed to be. Few pull overs later Im back on track. By the way the Ford Edge is totally awesome. Mix of savy tech and chic interior finishing. Go Motor City! So I pull up to Fred Segals. Its wet, I’ve got our POS unit loaded with mock ups as I enter in through Mauros….a swanky wine room in Fred Segals with patio terrace that host local bands some of whom are nationally signed like Magnolia Memoir on GZA’s label. I enter in and get an immediate eye from the patrons while giving back nods of I’m ok as I swiftly swing around back. I didnt see DJ so I figured he must have went in to the store to run the opening act i.e. stall a bit for us. As I cut thru the back way into the store I set my POS unit down on a display table letting the sales guy know I’ll be back in a bit to get it. Didnt want to be like an old Christopher Reeve’s scene in Superman playing Clark Kent late to a press meeting with clipboard and way too much in hand all while trying to open the door only to drop everything on hello…lame.
Later in Day 3: Not late…right on time
So Remyi Cole enters stage left so to speak just as my Executive Creative Director DJ Riggs tap dance was to begin and was just mentioning his business partner as I entered the room…they where like hey…I was like hello world! Big hugs followed a round of coffee, teas and almond tart perfectly recommended by Karen. Later…. history was being made. Look for EDIA Cosmetics For Hair Spring 2012 online @ www.ronrobinsoninc.com, Ron Robinson @ Fred Segals, other fine retailers and DiscoverEDIA.com.
S/O to the Ron Robinson Inc staff, Two Point Oh! LA, Ford Edge, The Fredson-Cole’s, Jessica the Fashion Psychologists of Be Your Best You, Management @ Palihouse allowing followEDIAtv to shoot, Paul McGovern our crafty videographer, Berry Bachen of Main Entrance, Octavio Molina our SoCal Brand Ambassador and our Executive Creative Director/Founder DJ Riggs.
Co Founder, President and Chief Brand Engineer of EDIA Cosmetics For Hair
The scene: GenArt Fashion Show, LA Fashion Week. The place: Vibiana
While the executive team and industry friends of EDIA where rubbing elbows with West Coast’s Fashion+Entertainment industry elite. DJ Riggs dope denim styles at Gen Art’s Fresh Faces in Fashion was taken notice by Canadian Tux. Check out their post @ Canadian Tux