EDIA, as its continued pursuit to design and market consumer driven hair care products is affiliated with Cosmetics Manufacturing Association organization ICMAD as a Cosmetics Innovator. Cosmetics Innovator is a distinction for designing consumer cosmetics products that are cutting edge and leading the way.  “The combination of my industrial design background along with my co-founder DJ Riggs session stylist experience.  We have created a line of styling solutions with global reach and impact,” says Remyi Cole EDIA’s president and co-founder.

To learn more visit EDIA’s website for more information.

Study of Brand Engineering article, May edition of GCI Magazine.
By Remyi Fredson-Cole (Co-Founder and President of EDIA Cosmetics For Hair)

GCI magazine is the business information resource for marketers, brand managers, manufacturers and executives in the global beauty industry. Industry professionals look to GCI for the strategies, trends, analyses and market data that translate into brand impact.

The North American Hairstyling Awards are the pinnacle industry recognition for hair dressing. The timing of this exemplifies the focus and market understanding EDIA has for its consumer direction of its capsule collection line of hairstyling products. Team EDIA will be exhibiting in Pavilion A: Emerging Beauty section at COSMOPROF North America Las Vegas July 22nd-tho booth A27401.

COSMOPROF LAS VEGAS 2012

ABOUT EDIA Cosmetics For Hair: A capsule collection line of hair styling products debuting Still Life Molding Wax, Liquid Light Serum Hair + Skin, Serene Moisturizing Paste, Brilliance Spray Mist. Our line of styling products are designed for the on-the-go consumer with chic, fashion forward and environmentally conscious appeal. EDIA is also proud member of ICMAD (Independent Cosmetics Manufacturers & Distributors); recognized as a Cosmetics Innovator by ICMAD and Green Packaging Honorable Mention by ELLE Magazine. EDIA Cosmetics For Hair Manufacturing Company, a Texas based corporation founded in 2010 by Remyi Fredson-Cole and DJ Riggs. For more information please visit www.ediapro.com or call 866-499-3342 (EDIAPRO).

​So I land in LA to meet with local bloggers and social medialites to share our product story and the Discover EDIA experience with them.  Kelsi Smith is the founder of the group dubbed Two Point Oh! LA. She has a bit of an English accent I believe. Wasn’t too sure of the particulars of the event going in but I love LA so I had the team go for it.  The Styling Suite…… the #Snowball party……Jacks and Coke and Chardonnay….

​Day 3: It never rains in Southern California
​Spent some time with family….getting gifts for my aunt, uncles, grandma and cousins before rushing over to my 2:30 meeting with Karen of Fred Segals.  Running late cause I’m distracted on the phone while at Ralph’s buying a gift card for my cousin who attends San Fran U in her junior year….holiday shopping gotta love it!
​So I scramble in the freaking cold rain headed up La Cienga Blvd. While talking with our OC brand ambassador Jason regarding market prep plans for The OC/San Diego area and storyboarding  scenarios we need to shell out. Not realizing my gps had spazzed out on me and was taking me to the Beverly Center which was up the way from where I needed to be. Few pull overs later Im back on track.  By the way the Ford Edge is totally awesome. Mix of savy tech and chic interior finishing.  Go Motor City!  So I pull up to Fred Segals. Its wet, I’ve got our POS unit loaded with mock ups as I enter in through Mauros….a swanky wine room in Fred Segals with patio terrace that host local bands some of whom are nationally signed like Magnolia Memoir on GZA’s label.  I enter in and get an immediate eye from the patrons while giving back nods of I’m ok as I swiftly swing around back.  I didnt see DJ so I figured he must have went in to the store to run the opening act i.e. stall a bit for us. As I cut thru the back way into the store I set my POS unit down on a display table letting the sales guy know I’ll be back in a bit to get it.  Didnt want to be like an old Christopher Reeve’s scene in Superman playing Clark Kent late to a press meeting with clipboard and way too much in hand all while trying to open the door only to drop everything on hello…lame.

Later in Day 3: Not late…right on time
​So Remyi Cole enters stage left so to speak just as my Executive Creative Director DJ Riggs tap dance was to begin and was just mentioning his business partner as I entered the room…they where like hey…I was like hello world! Big hugs followed a round of coffee, teas and almond tart perfectly recommended by Karen. Later…. history was being made.  Look for EDIA Cosmetics For Hair Spring 2012 online @ www.ronrobinsoninc.com, Ron Robinson @ Fred Segals, other fine retailers and DiscoverEDIA.com.

​S/O to the Ron Robinson Inc staff, Two Point Oh! LA, Ford Edge, The Fredson-Cole’s, Jessica the Fashion Psychologists of Be Your Best You, Management @ Palihouse allowing followEDIAtv to shoot, Paul McGovern our crafty videographer, Berry Bachen of Main Entrance, Octavio Molina our SoCal Brand Ambassador and our Executive Creative Director/Founder DJ Riggs.

Laters,
Remyi Fredson-Cole,
Co Founder, President and Chief Brand Engineer of EDIA Cosmetics For Hair

Remyi Cole, DJ Riggs and the EDIA team is looking to push the envelope with a capsule collection of styling products and captivating looks that are on trend. Giving you an online destination site with:

Check out a draft version of our new homepage to see the exciting direction EDIA Cosmetics For Hair is going!

We have real EDIA Exclusive benefits that will be sent DM for our @followedia and EDIA C.F.H. on Fb community. So keep following for details.

While the executive team and industry friends of EDIA where rubbing elbows with West Coast’s Fashion+Entertainment industry elite. DJ Riggs dope denim styles at Gen Art’s Fresh Faces in Fashion was taken notice by Canadian Tux. Check out their post @ Canadian Tux

@Gen_art in @LAFASHIONWEEK on @canadiantux site