The scene: GenArt Fashion Show, LA Fashion Week. The place: Vibiana

While the executive team and industry friends of EDIA where rubbing elbows with West Coast’s Fashion+Entertainment industry elite. DJ Riggs dope denim styles at Gen Art’s Fresh Faces in Fashion was taken notice by Canadian Tux. Check out their post @ Canadian Tux

@Gen_art in @LAFASHIONWEEK on @canadiantux site

The Matte Attack

The styling of the matte black series of cars in the auto industry is taking off. Imagine a beautiful couple cruising the strip as they pull up to the valet. As you grab your Still Life Molding Wax Matte Black compact case and drop it in your clutch. Off into the night full of Chardonnay + Jack & Coke.

EDIA Compact Case

Available Winter 2011 @ EDIAPRO.COM online store and beauty retailers.

Remyi Cole, DJ Riggs and the EDIA Entourage will be networking with media and buyers in LA Oct 19-23, #discoveredia for event details. Remyi Cole says “we looking to put faces on the people we’ve been working with to bring the brand out West. Inviting our Salon owner partners, retailers, producers and social media to our Buyer + Media Soiree Oct 20th.” Creative Director and Celebrity Hair Stylist from NYC DJ Riggs will be demonstrating with models the falls beauty trends and clothing from LA designers. Invite only email info@ediapro.com for industry pass.

www.discoveredia.com

DJ Riggs, Creative Director of EDIA Cosmetics for Hair, in collaboration with MAINENTRANCE Artists + Chic.TV present top beauty trends for fall. DJ utilized EDIA Still Life Molding Max to create this look.

CHIC.TV Beauty – Season 07 Episode 01 from CHIC.TV on Vimeo.

The arts drives fashion, fashion is an expression of art. In exploring the cinematography medium of arts I took notice to Paul Martineau: The “Still Life” in Photography posted on John Bailey, ASC blog. Which reflects on “Still Life” from painting and photographic evoluationary perspectives.  Moreover, how the mordernization of the camera unleashed the boundaries of what depicts and is Still Life as a work of

artform.  Comparing the advent of photography and now 21st century media which evolved the creation, depiction and visualization of Still Life as a work of art form. EDIA’s Still Life Molding Wax captures and holds your look from that moment in time it was created by your own hands… creating a scene which is your Still Life.